

Inspired by Mo's 1997 novel Red Sorghum, which Zhang Yimou adapted into an award-winning film, the government also plans to create a Red Sorghum Culture and Experience Zone in Ping'an. For Gaomi city officials, it could prove to be a goldmine. For many ordinary Chinese, however, the prize was a sign that China's cultural influence may now rival its economic clout.

The author has worked with the Chinese Communist party for decades – many outspoken dissidents were outraged by the award. The plan adds a touch of avarice to the range of reactions with which China has received Mo's Nobel victory.

Authorities in Gaomi, the municipality that administers Ping'an, plans to build a £67m "Mo Yan Culture Experience" theme park around the writer's old home, according to the Beijing News. Ping'an, population 800, may soon be hard-pressed to maintain its rustic charm.
